30five does web design in Cape Town and is a wordpress specialist. Here are some tips to assist in improving your conversion rate.
Contact 30five if you require web design assistance.
5 areas to check when cleaning up your website
1. Have a plan for every page.
Every page that you publish should have a purpose. There has to be a reason for being and you have to tell the visitor what to do next. If you’re not certain what role the page plays in your business you can’t expect a visitor to do what you want them to do.
2. Take your visitor by the hand.
Have your content read in such a way that what you suggest in the call to action appears to be the logical next step. For example if they land on an opt-in page their next action should be a sign up not paging back to achieved articles.
3. Make it clean and simple.
Keep your page design clutter free. Sometimes a simple white background and black text along with an engaging header graphic is all you need.
4. Tell them what you want to do.
I said every page has to have a purpose and to follow up on that, you have to tell your visitor just what that purpose is by including a strong, compelling call to action. Build your case with content and then direct them to the next logical step with the call to action.
5. Don’t eliminate all of your social media links.
Social media is very useful in getting new, referred traffic from your visitors. However it can also be a distraction and you have to weigh the benefits and risk. As a general rule, use social media in moderation. It’s better to keep the reader on the page and following your calls to action than going off on a Tweet or Facebook binge.
But wait there’s more!
One last tip but it’s an important one. People read left to right.
Here’s a fact. When visitors land on your page their eyes will immediately focus on the top left of your page. Your most important content should be parked there, not a sidebar like so many sites have.
This clean up strategy can work for any website from infrared cameras to e-books on relationships to video tutorials on golf to router table reviews. And the format of the site doesn’t matter either. You can use them on review sites, daily deal sites or even on your blog.
Take the challenge and check out just how many “options” a visitor has on your site and get rid of stuff that is detracting from your message.
