30five uses an integrated approach towards getting great results on the internet and mobile platforms. The key is to have your website and other platforms i.e social media, blog, email newsletters, sms, Youtube videos all interlinked and working together to reach a broad based target market. Before your set up your platform, it is important to define your product and understand your target market and create a clear message. Once you know what you want to express to your target audience, then it is important to choose the right platforms. So essentially, Step 1 would be to create a clear brand identity and Step 2 would be to create a clear brand message. It is important to know who you are, what you offer and who you’re offering it to. Once you have this, you can create an online marketing strategy. Once you understand this, you need to choose your channels: mobile, search engines, youtube, social media, email and develop the devices and strategies to work in these channels.
Below are some aspects to focus on, when creating an online marketing strategy.
1) Creating a Website
When creating a website, there are a few basic things to take into consideration:
- Choosing the right platform. This is vital, as you want to choose a platform with CMS capabilities. You want to be able to edit the site at will, like updating content, changing pictures, etc. A CMS website would be highly recommended.
- Google Optimization. For Google and other search engines to find your site quicker and easier, it is very important for your site to have clean code. Including site maps also helps with finding your site in a Google Search.
- Add a Blog. By adding a blog, it means adding more content to your site which improves your ranking. Google will rank your site better if you have good titles to your blog posts and rich, informative relevant content.
- Have a SEO Tool. When creating your site, you need to take into consideration keywords that search engines pick up. You need a SEO tool which allows you to adjust certain things in your site, such as permalinks, page and site titles,and anchor text.
- Have a good Design. As people don’t usually stay long on one page at a time, a design which is clean, appealing and easy to navigate through will make the visitor stay that much longer on your site. For that same reason, a site containing images, icons and limited text is more likely to be visited than one which is content heavy. A very important factor is to have a clear call to action on your site for whatever the purpose of your site is.
30five specializes in WordPress, creating websites that allows the client to easily edit their content, updating the website at any time.
2) Adding a Blog
A blog can be a vital tool, as you can create dynamic content on your site, with rich titles, images, etc, which can help with your ranking. It is recommended to follow other blogging sites in order to drive up your traffic.
The blog should be informative, telling the reader a bit more about your product or any interesting news in your respected field. It should also lead the reader to your site. 30five can create a comprehensive blog site that’s both aesthetically appealing as well as functional and easy to navigate through.
3) Social Networks
Define what social media platforms work best for you. Don’t be afraid to experiment until you get it right. This is a relatively new field and you need to find out what works best with your product. The key is to be authentic and offer something of value and have a point of interest; find ways of being different and entertaining. Offer value through competitions, specials, helpful information, etc. Remember to connect to other social media and have a presence. The key ones at the moment would be Facebook, YouTube and Twitter. 30five is a specialist in setting up a campaign in all of these social networks.
4) Email Marketing
Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult.
Address Recipients with Their Name in Email Campaigns.
Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally.
Avoid $$$ Signs in Email Marketing Campaigns.
Avoid Email Marketing During the Holidays
Holidays are often holidays from email, too. That’s why email marketing during the holidays is often not very effective.
Create a Clear Call to Action in Email Marketing Campaigns
Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).
Emphasize with Words, Not Exclamation Marks in Your Copy
The path to successful email marketing is not paved with exclamation marks.
Experiment with Link Placement in Newsletters
Maximize performance by putting the right links in the right places.
Learn from Spam
Spammers can teach you a lot about email marketing.
Use Your Name in the From: Line
People don’t like to read mail from strangers or robots. But messages From: a name they know and trust are welcome.
5) Search Engine Marketing
This is a vital component that goes hand in hand with SEO (Search Engine Optimization). Here are a few tips to help with your SEM:
- Content is king
- Be unique. Have a voice!
- Don’t advertise in sites. Guest post in blogs!
- Exchange links with other blogs and websites relevant to your niche
- Build your site design around SEO
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